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What is Lorem Ipsum?

The Latin text Lorem ipsum (lipsum for short) is often found in demonstrations of fonts and other places where typography and layout are on display. It often arouses curiosity as to what it means.

The simple answer is: nothing at all. It is well known that people are distracted by readable text, so when displaying a typeface, publishers use lipsum to make people focus on the typeface and not on the content. Additionally, lipsum has a more-or-less normal distribution of letters as is seen in English. This also helps to get people to not concentrate on the content.

The standard lorem-ipsum text, dating from the 1500s, is as follows:

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem Ipsum: The Origins

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